Ahref’s how to do Keyword Research
Ahrefs is a powerful SEO tool that can be used to perform keyword research. Here are some steps to conduct keyword research using Ahrefs:
- Start by creating an account on Ahrefs and logging in.
- Use the “Keywords Explorer” feature to enter a seed keyword related to your niche or industry. This will give you a list of related keywords and their search volume, CPC, and competition level.
- Use the “Phrase match” report to see a list of keywords that include your seed keyword. This will give you a good idea of how people are searching for your topic.
- Use the “Related” report to see a list of keywords that are semantically related to your seed keyword. This can give you ideas for long-tail keywords that you may not have considered before.
- Use the “Questions” report to see a list of keywords that are in the form of a question. These keywords can give you ideas for content that answers common questions in your niche.
- Use the “Keyword Difficulty” metric to gauge the competition level of a keyword. A higher score indicates that it will be more difficult to rank for that keyword.
- Use the “SERP analysis” feature to see the top-ranking pages for a keyword and analyze their backlinks, content, and on-page SEO.
- Once you have a list of keywords, use Ahrefs’ “Keywords Manager” feature to organize and prioritize your keywords.
Additionally, Ahrefs also has a feature called “Site Explorer” that allows you to see your own website’s organic search data, including the keywords that your website is ranking for, the backlinks that you have, and the overall health of your site. You can also use this feature to spy on your competitors and see the keywords that they are ranking for and the backlinks that they have.
Another feature called “Content Explorer” that allows you to discover the most shared and linked-to content within a topic or industry. By analyzing the top-performing content, you can identify the keywords and topics that are resonating with your target audience and use that information to inform your own content strategy.
In conclusion, Ahrefs is a powerful tool that offers a wide range of features to help you conduct keyword research and optimize your SEO strategy. By using these features in combination, you can gain a comprehensive understanding of the keywords and topics that are most relevant to your niche or industry and use that information to improve your own SEO and content strategy.